Insurtech Book

Insurtech book is a practical guide that reviews step by step all the relevant aspects to successfully create a startup that in a collaborative way with incumbents or in a disruptive way brings value to the insurance industry.

Jorge Blasco's experience on multiple technology company boards has given him an insider's view on how all sectors have been transformed by digital disruption.
He now shares his experience as an entrepreneur and investor in the confluence of technology with the insurance sector, very much anchored in the technological legacy it has received.

Digitalization and new technologies have generated new business models, new competitors and changes in customer behavior in practically all sectors of the economy in recent decades.
The insurance sector is no stranger to these profound changes that are impacting it and will impact it more in the coming years. But not only insurtech leveraged on Artificial Intelligence or Blockchain are capturing a part of the market occupied by traditional insurers, large technology companies, Big-Tech, pose a threat to the sector but can also be understood as an opportunity for collaboration.

Jorge Blasco provides us with his knowledge as a digital entrepreneur, as well as the practical resources he uses as an investment analyst to understand how to create business models based on technology in the insurance sector.

"It is a very useful and practical guide for insurance professionals involved in digital transformation, as well as an approach to the applications of disruptive technologies and open innovation in all links of the value chain of the insurance sector”

Héctor Gil, Claims Manager Reale and Claimzy Co-founder

"The book is a must read for all insurtech entrepreneurs scaling up their business to the exit of the company”

Vicente Arias, Cofounder and CEO Coverfy

"The book addresses a clear approach to venture creation from a venture capital perspective considering all the issues and challenges an Insurtech startup must face from product-market fit to the exit"

Marta Nolis, Insurhub director

"It is a pleasure to have Jorge on the board of Grupo KC. The book he has published reflects how technology can transform the insurance sector by making it more efficient and how insurance companies and brokers can rely on insurtech to accelerate their innovation processes."

Jesús Quiriarte, Director Grupo KC Agente de Seguros


Bio Jorge Blasco


Jorge has more than 20 years of international managerial experience. After acquiring a global perspective he founded Boutiquesecret in 2009, it was the leading ecommerce for family products in Spain having more than 1 million clients. He sold the company to Bertelsmann in 2013 and began his Business Angel activity advising companies in innovation and digital strategy. He founded The Net Street, a corporate finance and tech M&A boutique in 2013.


Jorge has cofounded, scaled up and sold several technology start-ups and invested in more than 25 high-tech companies. Jorge was appointed CEO of the biggest ecommerce holding in Spain (MDS). He finished the turnaround and exit of the group companies in 2016. He is now involved in several boards of directors in B2C, deeptech, SAAS, cleantech fintech and insurtech companies.

Jorge earned his degree in Engineering from the UPC and his MBA from ESADE. He speaks frequently in public events giving his entrepreneurial and strategic vision. He is also a lecturer of ESADE business school and teaches classes for MBA and Executive programs on entrepreneurship and general management.
He is the Program director of the ESADE insurtech program.


"The book allows us to know the different concepts and realities related to the broad term of insurtech from the start-up, corporate, venture capital and business angels perspective.”

Carlos Fernández Ibáñez, Deputy CEO, Santalucía Seguros

Is the insurtech book for me?

Insurtech founders

Executives of insurance companies, brokers or financial institutions

Business professionals

Product, Marketing, and Sales Managers

Innovation, Corporate Venturing, or Venture Capital professionals

Executives of banking, retail, telecommunications, automotive selling insurance