The Net Street Team

Jorge Blasco

Managing Partner

Jorge has more than 20 years of international management experience. After building a global perspective in corporate roles, he founded BoutiqueSecret in 2009, which became Spain's leading e-commerce platform for family products, serving over one million customers. He sold the company to Bertelsmann in 2013 and began his business angel activity, advising companies on innovation and digital strategy. That same year, he founded The Net Street, a corporate finance and tech M&A boutique.

Jorge has co-founded, scaled and exited several technology start-ups and has invested in more than 25 high-tech companies and in several Venture capital funds as Limited Partner. He was appointed CEO of MDS, Spain's largest e-commerce holding, where he completed the turnaround and exit of the group's companies in 2016. He currently serves on the boards of companies across healthcare, deeptech, SaaS, cleantech, fintech and insurance industries.

Jorge holds a degree in Engineering from UPC and an MBA from ESADE. A frequent speaker at industry events, he shares his entrepreneurial and strategic vision with wide audiences. He is also a lecturer at ESADE Business School, teaching entrepreneurship and general management in MBA and Executive programs.


Marta Nolis

Partner

With over a decade of experience in M&A and fundraising in the technology sector, Marta is a strategic thinker and adept negotiator, who has successfully led numerous high-profile transactions, significantly enhancing the financial positioning and market presence of her clients.

Throughout her career, Marta has developed a deep expertise in building corporate relationships, structuring complex deals, and cultivating robust investor relationships. Her keen insights into market dynamics and strong financial acumen have made her a trusted advisor to tech startups and established corporations alike.

Marta holds an engineering degree from UPC, and she is a keynote speaker at insurance conferences, sharing her knowledge and experience in corporate venturing and strategic growth.

At The Net Street, Marta continues to drive innovation in financial strategies, spearheading initiatives that leverage cutting-edge financial technologies to optimise transaction structures and maximize customer value.

She is passionate about insurtech and corporate venturing and he loves to hike.


Jordi Gili

Partner

Jordi is an international expert in Digital Sales Transformation, Growth Acceleration and Social Selling.

He is considered one of the 10 most influential experts in Digital Sales outside the USA, contributing regularly to LinkedIn’s official sales blog. In 2010, he founded Execus, a consulting and training company, to scale up B2B sales team using professional social networks for business development. Execus was selected in 2013 by LinkedIn as the first partner in Europe in the Sales Solutions division. Jordi is an engineer in Telecommunications by the UPC and an MBA from ESADE.

Jordi is an invited professor at several business schools like Geneva and ESADE and has more than 20 years of experience in telco (NTT, Orange-Ono-Retevision, COLT) and consulting (IBM, RGP, Execus).

Jordi exit Execus leaving it in a great leadership position in the European market and become a partner of The Net Street in 2022.


Joan Riera

Partner

Joan is an innovator, advisor, professor, investor, writer and speaker, known for his connection with people and his obsession with finding entrepreneurial ways to drive positive change. He has over 20 years of business experience in the corporate world and as a ten-time entrepreneur, having founded his first startup at 23. He has participated in more than 400 projects and helped over 50,000 executives from more than 60 countries transform their organisations. In 2010 he founded Active Development, a consulting firm specialised in growth management, innovation, corporate entrepreneurship and sales, and he is a board member and advisor to companies across different industries and regions.

For 20 years Joan has taught Entrepreneurship, Innovation, Intrapreneurship, Lean Startup, Leadership, Internationalisation, Strategy and General Management at ESADE Business School, managing courses in MSc, MBA and EMBA programmes, as well as flagship executive courses such as "The Journey to Business Transformation" in collaboration with Singularity University, and custom programmes for companies including Telefónica, Boston Scientific, Puig, Grupo Planeta, Pfizer, Repsol, La Caixa, Danone, Novartis and BBVA.

At ESADE he also held several executive positions and, as an intrapreneur, was founder and Managing Director of ESADE CREAPOLIS, the world's first open innovation park to transfer innovation between startups and corporations, and cofounder of ESADE BAN, one of the most powerful business angel networks in Europe.


Maria Jose Cayuela

Senior Advisor

María Jose is a Communication Director with more than 20 years of experience in Public Relations, Media and Communication Agencies, and Corporate Communication. 

She is a seasoned journalist with an extensive network of contacts. Solid experience in the design and execution of communication plans. María José is close to the social, cultural, and associative world, a digital entrepreneur in the eCommerce space,  a pioneer in social networks and digital business. Enthusiastic, optimistic, flexible, results-oriented, operational, and strategic-minded.

Graduated in Journalism and Master in Corporate and Institutional Communication from the Autonomous University of Barcelona. Master in Strategic Direction of Brand and Communication of ESADE. PDD and Masters in Digital Marketing Management also by ESADE and Learning to Grow by IESE.

Consultant and professor of business schools in matters such as Corporate Communication, Spokespersons, Internal Communication, Blogging, Branded Content, Online Reputation, and Social Media Strategy.